Friday, 8 January 2010

Search Engine Optimization

I have search engine optimized my Humber Mouth website and I did this by doing research and then doing the things I had learnt. First of all I signed up to Google Analytics and put the provided code at the bottom of the pages of my website. Google Analytics is good because it records how users are getting to my website and the keywords they use in their searches. From the videos I looked at on You Tube and from the pages I read in 'Get to the top on Google by David Viney' I learned that using meta tags can help so I added meta description and metakeyword tags to my web pages. The keywords I used were:


humber, mouth, literature festival, literature, festival, books, readers, read, authors, hull, yorkshire, events, speakers, artists, language.

I also used ALT Tags on images. This is important because search engines can not read images so adding ALT Tags helps search engines by knowing what the image is. ALT Tags are also good for accessibility for people who use screen readers. (The image on the left shows an example of the use of ALT Tags on my site).


The content management system that I created will be good for search engines because the site can be updated quite often refreshing the information so this is keep it up near the top in search engines.

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